zoom video communications best companies

In recent times, Zoom has been expanding its capabilities beyond video conferencing. The company has been working on several new products and features that are designed to support customer service use cases, including upselling. One of these products is Zoom IQ for Sales, which marks the expansion of Zoom's omnichannel contact center strategy.

Zoom IQ for Sales is an AI-powered product that uses natural language processing models to process post-meeting transcripts and deal progress data, generating insights for sales reps and managers. The product identifies opportunities, assess risks, and ultimately enables and improves sales team performance. According to Josh Dulberger, Zoom's head of product, data and AI, the company is always searching for ways to help its customers elevate their end customers' experience, and Zoom IQ for Sales is the latest development in that journey.

The need for AI-powered sales automation software has become increasingly important in recent times. The pandemic forced companies to adopt digital tools to get work done, leading to a significant shift towards videoconferencing, phone calls, and web-based sales interactions. According to a 2020 McKinsey report, almost 90% of sales moved to a digital model in 2020, with business-to-business companies in particular emphasizing the importance of digital interactions.

The market for sales automation software is also growing rapidly. According to Verified Market Research, it could grow to $7.3 billion in size by 2028. Zoom IQ for Sales is the company's first explicit foray into this market, and it marks a significant expansion of its capabilities beyond video conferencing.

Zoom has been making significant investments in AI technology over the past few years. In May, the company introduced an AI-powered feature that shows highlights from recorded meetings, automatically selecting the 'best' parts based on keywords from audio transcriptions. The company also acquired Kites, a startup specializing in real-time translation and transcription, which further demonstrates its commitment to leveraging AI technology to improve customer experience.

Overall, Zoom IQ for Sales is a significant development in the company's journey to help customers elevate their end customers' experience. With its ability to identify opportunities, assess risks, and improve sales team performance, it has the potential to significantly impact the way businesses approach sales and customer service.

Zoom video communications best companies